Automate and personalize your emailing campaigns to boost your performance
By Maciej Zalewski
Check out our great article in the very influential French magazine published by the MEDEF. This industry body is the leading network of...
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How digital marketing techniques can help entice customers in-store
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2017 high street woes and how technology can save the day
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The UK clothing retail giant Next recently reported worse than expected sales figures for the 2016 holiday period . The retailer’s share...
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We know personalization is the buzzword of the moment. The term is everywhere, discussed by everyone as the saviour of our modern marketing...
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As we approach the New Year, thoughts turn to new starts, reviewing the past and making changes for the better. As marketers, we are...
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If you were at home or on your smartphone carefully searching for deals on Black Friday this year, you were not alone. According to the NRF...
Join us at NRF Retail’s BIG Show in New York
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Visit our exclusive Smart Center at Booth #515 to see the future of digital of marketing in action Come and meet us at NRF Retail’s BIG...
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The days are long gone when companies didn’t need to personalize their marketing communication and could still be successful. Irrespective...
Machine learning has already turned marketing on its head - have you been left behind?
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I’m always interested in reading articles about new approaches in my field of artificial intelligence and machine learning, so the recent...
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Black Friday is so challenging for marketers, as it’s the one day a year you know every single one of your competitors is putting their...
Data, Data, and More Data. Why it Matters More Than Ever
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Customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets...
How to give your email marketing campaigns a boost with personalization
By Kym Reynolds
We’ve seen the surveys, we’ve read the whitepapers, and we’re very aware that adding analytics and personalization to our email marketing...
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