How digital marketing techniques can help entice customers in-store
By Rosana Pillajo
Convenience is an important aspect in our always connected, fast-paced lives and let’s face it, Christmas shopping is time-consuming...
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2017 high street woes and how technology can save the day
By Az Ahmed
The UK clothing retail giant Next recently reported worse than expected sales figures for the 2016 holiday period . The retailer’s share...
Why personalization is the key to effective cross-channel digital marketing
By Kym Reynolds
We know personalization is the buzzword of the moment. The term is everywhere, discussed by everyone as the saviour of our modern marketing...
Futureproof your marketing in 2017
By Kym Reynolds
As we approach the New Year, thoughts turn to new starts, reviewing the past and making changes for the better. As marketers, we are...
Why Black Friday won’t be going anywhere for a while
By Robyn Croll
If you were at home or on your smartphone carefully searching for deals on Black Friday this year, you were not alone. According to the NRF...
Join us at NRF Retail’s BIG Show in New York
By Kym Reynolds
Visit our exclusive Smart Center at Booth #515 to see the future of digital of marketing in action Come and meet us at NRF Retail’s BIG...
Why combining social and brand content is the go-to marketing tactic for the connected age
By Az Ahmed
The days are long gone when companies didn’t need to personalize their marketing communication and could still be successful. Irrespective...
Machine learning has already turned marketing on its head - have you been left behind?
By Janet Bastiman
I’m always interested in reading articles about new approaches in my field of artificial intelligence and machine learning, so the recent...
Five ways to improve your Black Friday marketing communications
By Robyn Croll
Black Friday is so challenging for marketers, as it’s the one day a year you know every single one of your competitors is putting their...
Data, Data, and More Data. Why it Matters More Than Ever
By Kym Reynolds
Customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets...
How to give your email marketing campaigns a boost with personalization
By Kym Reynolds
We’ve seen the surveys, we’ve read the whitepapers, and we’re very aware that adding analytics and personalization to our email marketing...
Can machines think, and what machine learning can teach us
By Janet Bastiman
One of people’s biggest fears about artificial intelligence is that machines will rise up and humanity will be obsolete, that we will give...
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