Blog But, There's One More Thing... A Look Back at Apple's Most Memorable Product Launches

Over the past 30 years, Apple has launched products which have (and haven’t) transformed the face of the industry – changing the way consumers interact with technology in general. Well, 6 months after unveiling the Apple Watch to the World, technology fans have been waiting anxiously, wondering when the gadget will be released and how much will it cost them to get their hands on one.

March 9th 2015 is the day. With Apple set to reveal exactly what the SmartWatch can do and how it works in more detail – as well as crucially, its price and official release date. All of which can be watched live here in their Spring Forward Event (event URL no longer available). Of course, Apple’s marketing strategies have proved to rarely reveal just one product at a launch, so we may well be talking about yet another Apple innovation come tomorrow.

In the countdown to the launch, we pay homage to previous Apple product launches which have changed the way we look at and think about technology.


1984 – Macintosh launch

With what now looks like an outdated machine used only to check books in and out of a library, the unveiling of the first Macintosh computer in 1984 was revolutionary. Steve Jobs introduced the first Computer of its kind, featuring a graphical user interface and mouse.



Due to its expensive price tag, the Macintosh’s popularity was soon overtaken by the much cheaper IBM Personal Computer. However, further improvements by Apple ensured the Macintosh continued to evolve, and today, the MacBook still remains one of the most popular and powerful devices to exist. 


2001 – iPod launch

On October 23rd 2001 Apple’s industry positioning changed as Jobs introduced the revolutionary small personal music device that is, the iPod. Sceptics argued what business Apple had in entering the music electronics industry… how could they possibly take on the music gadget champion that was the Sony Walkman? 

However, the iPod changed the face of the music industry altogether, not least with the introduction of iTunes – initially released in 2000 under the name SoundJam MP which had been acquired from Casady & Greene. The initial iPod had a capacity of 5GB, could store up to 1,000 songs and retailed for $399. It was the fastest selling mp3 player to ever hit the market. 



2007 – iPhone launch

Arguably one of the most famous launches from Steve Jobs and Apple. The iPhone launch saw Jobs famously tease the product as 3 separate gadgets, then shocked the auditorium when announcing they are all in fact, one product – using his famous ‘one more thing’ line of course. 

The iPhone came after years of rumors and speculation, and its release was one of the biggest in technology history, with thousands of people waiting outside retail stores for days before the device was even available.

The device was based on the iPod, but with the integration of mobile web. It was effectively an entire handheld computer which users could also use to make phone calls with. For the first time, consumers could access the internet just as easily as they could make a phone call. 



2010 - iPad launch 

The first of six versions of the iPad was released in April 2010, and was introduced as the first iOS-based line of tablet computers by Apple Inc. 

“iPad is our most advanced technology in a magical and revolutionary device at an unbelievable price”, said Steve Jobs, Apple’s CEO. 

“iPad creates and defines an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive and fun way than ever before”



However, at the time it was introduced, critics were somewhat underwhelmed, stating that the product was not going to be Apples next huge growth story. Well, these critics were soon silenced as the iPad statistics spoke for themselves. Three years post launch, the Apple iPad sold 121 million units – equating to $67.7 billion in sales. It also replaced the iPod and iPhone as the fastest growing tech product ever. iPads revenue also over took Windows Division Revenue, not to mention the amount of iPad-esc similar tablet products from the likes of Microsoft, Amazon, Samsung and Google which came shortly after. 


2014 – Apple Watch (NOT the iWatch) announcement

In September 2014, Apple introduced their first piece of Wearable technology, coinciding with the launch of their latest phone, the iPhone 6 and 6 Plus. 

It was revealed the Apple Watch will run mobile apps, act as a health and fitness trackers and communicate with user’s existing iPhone. 



​​Rumors are, watch prices will range from $350-$1,600 (excluding the 18ct Gold Watch which is sure to be several thousand dollars). Possible release dates being suggested prior to the announcement, are the beginning of April for the Apple Watch Sport and a few weeks later for the sapphire crystal and stainless steel construction watches. 

But, will the Apple Watch wind up a success? Only time will tell if their most personal device to date has the ability to enter a sector late, and still be able to change its whole direction – as they have done with so many of their products in the past. 


But, there is one more thing…

SmartFocus have our own revelation, in the form of our brand new product offering from… The Message Cloud. 

The Message Cloud encompasses everything marketer’s desire with their digital strategies – enabling them to own every customer moment, with a decisioning engine that creates contextualized messages triggered by customer behavior, not by the marketers guess.

Are you struggling to understand who your best customers are, the perfect time to contact them, the right channel to use, and the ideal offer to entice them with? Here to redefine context-driven marketing, The Message Cloud will be launched globally on 18th March.  



What are your initial thoughts on the Apple Watch? What specific functionality would it need to include to make you want to purchase one for yourself? 

Topic wearable technology
wearable tech
Apple Watch
Steve Jobs