Will Facebook’s artificial image creation solve our stock photo woes?
By Janet Bastiman
One of the biggest issues that creative teams face is finding the right images to put alongside their marketing campaigns. The time and...
Blog Essential reading from the team
Filter by topic
- Beacons Apply Beacons filter
- behavioral marketing Apply behavioral marketing filter
- black friday Apply black friday filter
- consumer electronics Apply consumer electronics filter
- content marketing Apply content marketing filter
- Contextualization Apply Contextualization filter
- cross-channel Apply cross-channel filter
- Customer Intelligence Apply Customer Intelligence filter
- Data Apply Data filter
- Data Management Apply Data Management filter
- Data Science Apply Data Science filter
- Deliverability Apply Deliverability filter
- Digital Marketing Apply Digital Marketing filter
- eCommerce Apply eCommerce filter
- email Apply email filter
- email marketing Apply email marketing filter
- Email Marketing Best Practices Apply Email Marketing Best Practices filter
- Email Marketing News Apply Email Marketing News filter
- events Apply events filter
- facebook Apply facebook filter
- GDPR Apply GDPR filter
- Internet of Things Apply Internet of Things filter
- Interpreting your Results Apply Interpreting your Results filter
- Machine learning Apply Machine learning filter
- marketing Apply marketing filter
- marketing campaign Apply marketing campaign filter
- marketing challenges Apply marketing challenges filter
- Marketing Strategy Apply Marketing Strategy filter
- marketing tips Apply marketing tips filter
- Mobile Apply Mobile filter
- Mobile Marketing Apply Mobile Marketing filter
- multichannel Apply multichannel filter
- News Apply News filter
- NLP Apply NLP filter
- NRF Apply NRF filter
- omnichannel Apply omnichannel filter
- Partners News Apply Partners News filter
- Personalization Apply Personalization filter
- personas Apply personas filter
- Planning Apply Planning filter
- Proximity Marketing Apply Proximity Marketing filter
- Real-Time Marketing Apply Real-Time Marketing filter
- Retail Marketing Apply Retail Marketing filter
- Security Apply Security filter
- Segmentation & Targeting Apply Segmentation & Targeting filter
- Smart Content Apply Smart Content filter
- Social Media Apply Social Media filter
- Split & MVT Testing Apply Split & MVT Testing filter
- technology Apply technology filter
- the message cloud Apply the message cloud filter
- Triggered Messaging Apply Triggered Messaging filter
- UGC Apply UGC filter
- User Experience Apply User Experience filter
- User Generated Content Apply User Generated Content filter
- wearable technology Apply wearable technology filter
- webinar Apply webinar filter
Why user generated content is key to gaining your customers' trust
By Az Ahmed
In the world of digital marketing, ‘normal’ advertising is fast becoming obsolete. With 15% of people in the UK blocking ads and the use of...
Why data science can make applications smarter
By Janet Bastiman
Computer scientists are continually looking to make applications smarter: not just doing things better, but doing new things. But how do...
Smart Content Officially Launches
By Rebecca Smith
We’ve had a pretty exciting couple of weeks here at SmartFocus HQ. Not only have we moved into our brand new, shiny offices in London, but...
The Future Will Bring More Cross-Channel Marketing Campaigns
By Kym Reynolds
Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and...
The importance of contextualization in customer relationship management
By Az Ahmed
Traditionally, customer relationship management (CRM) refers to the strategies marketers employ to actively manage the customer experience...
How to become an email marketing rock star - best practices in email marketing
By James Iredale
What is the most effective way to get the most out of your email? You’ve just spent all this money and time on the most up-to-date and...
IP warm-up - the path of the good sender
By William Astout
An IP warm-up plan is vital for any high-volume sender moving to a new IP address or addresses. Even though there is no silver bullet for...
SmartFocus Cited as a Strong Performer in Cross-Channel Campaign Management Report
By SmartFocus PR
Independent research firm names SmartFocus as a Strong Performer in its report citing SmartFocus as ‘the only vendor in this study with a...
How to give your email marketing campaigns a boost with personalization
By Kym Reynolds
We’ve seen the surveys, we’ve read the whitepapers, and we’re very aware that adding analytics and personalization to our email marketing...
Email and mobile – tackling consumer apathy
By James Iredale
In today’s mobile world, email is still one of the most, if not ‘the’ most effective forms of marketing. With the ability to access emails...
What US Democrat presidential nominee Bernie Sanders can teach us about email marketing
By William Astout
Bernie Sanders’ election campaign team is pulling off a rather original email on-boarding strategy. The way his team used email at the...
Pages
© 2019 SmartFocus™ - All rights reserved