
Will Facebook’s artificial image creation solve our stock photo woes?
One of the biggest issues that creative teams face is finding the right images to put alongside their marketing campaigns. The time and...
One of the biggest issues that creative teams face is finding the right images to put alongside their marketing campaigns. The time and...
In the world of digital marketing, ‘normal’ advertising is fast becoming obsolete. With 15% of people in the UK blocking ads and the use of...
Computer scientists are continually looking to make applications smarter: not just doing things better, but doing new things. But how do...
We’ve had a pretty exciting couple of weeks here at SmartFocus HQ. Not only have we moved into our brand new, shiny offices in London, but...
Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and...
Traditionally, customer relationship management (CRM) refers to the strategies marketers employ to actively manage the customer experience...
What is the most effective way to get the most out of your email? You’ve just spent all this money and time on the most up-to-date and...
An IP warm-up plan is vital for any high-volume sender moving to a new IP address or addresses. Even though there is no silver bullet for...
Independent research firm names SmartFocus as a Strong Performer in its report citing SmartFocus as ‘the only vendor in this study with a...
We’ve seen the surveys, we’ve read the whitepapers, and we’re very aware that adding analytics and personalization to our email marketing...
In today’s mobile world, email is still one of the most, if not ‘the’ most effective forms of marketing. With the ability to access emails...
Bernie Sanders’ election campaign team is pulling off a rather original email on-boarding strategy. The way his team used email at the...