Why user generated content is key to gaining your customers' trust
By Az Ahmed
In the world of digital marketing, ‘normal’ advertising is fast becoming obsolete. With 15% of people in the UK blocking ads and the use of...
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Why data science can make applications smarter
By Janet Bastiman
Computer scientists are continually looking to make applications smarter: not just doing things better, but doing new things. But how do...
Smart Content Officially Launches
By Rebecca Smith
We’ve had a pretty exciting couple of weeks here at SmartFocus HQ. Not only have we moved into our brand new, shiny offices in London, but...
The Future Will Bring More Cross-Channel Marketing Campaigns
By Kym Reynolds
Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and...
The importance of contextualization in customer relationship management
By Az Ahmed
Traditionally, customer relationship management (CRM) refers to the strategies marketers employ to actively manage the customer experience...
How to become an email marketing rock star - best practices in email marketing
By James Iredale
What is the most effective way to get the most out of your email? You’ve just spent all this money and time on the most up-to-date and...
IP warm-up - the path of the good sender
By William Astout
An IP warm-up plan is vital for any high-volume sender moving to a new IP address or addresses. Even though there is no silver bullet for...
SmartFocus Cited as a Strong Performer in Cross-Channel Campaign Management Report
By SmartFocus PR
Independent research firm names SmartFocus as a Strong Performer in its report citing SmartFocus as ‘the only vendor in this study with a...
How to give your email marketing campaigns a boost with personalization
By Kym Reynolds
We’ve seen the surveys, we’ve read the whitepapers, and we’re very aware that adding analytics and personalization to our email marketing...
Email and mobile – tackling consumer apathy
By James Iredale
In today’s mobile world, email is still one of the most, if not ‘the’ most effective forms of marketing. With the ability to access emails...
What US Democrat presidential nominee Bernie Sanders can teach us about email marketing
By William Astout
Bernie Sanders’ election campaign team is pulling off a rather original email on-boarding strategy. The way his team used email at the...
No More Guessing Games: Drive Sales with Real-Time Interactions
By Jess Stephens
In the old days, marketers worked hard to understand customers by poring over research, demographics, surveys and transactional history...
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