About SmartFocus The customer has the control, but you have the power to influence

Marketers spend billions on attracting customers, yet more than 70% of first-time interactions with a brand are also the last.

At SmartFocus, we understand that every customer is on a unique journey. Motivations to try, buy or stay local change depending on the individual making the choice.

Trusted by over 1,000 customers, the SmartFocus Message Cloud delivers 60 billion personalized interactions and 7 million email campaigns annually.

Message Cloud encompasses everything marketers desire from their digital strategies – enabling them to own every customer moment, with a decisioning engine that creates contextualized messages triggered by customer behavior, not by the marketer's best guess. It allows businesses to eradicate conversion kerbing obstacles, through personalization, marketing intelligence, social insights, email, and mobile push notifications across any device – all on one powerful platform. SmartFocus empowers businesses to influence their valuable customer journeys, connecting and engaging with customers at every treasured touchpoint.

At SmartFocus, we created Message Cloud to redefine context-driven marketing and put an end to marketers asking the common questions:

'Why aren’t our campaigns engaging our customer base?'

'Why is our revenue decreasing when marketing efforts have doubled?'

'Mobile commerce is becoming the norm, how can we keep up?'

It’s not your customer’s job to remember you, but it is your obligation and responsibility to ensure they don’t forget you. Message Cloud will bring customers into contact with your brand, whatever the device, whatever the channel… it’s a personalized and unforgettable experience.


SmartFocus and its Message Cloud is certified by: