This is not just business intelligence, it is actionable data and rich segments for personalization. With Smart Insights powering The Message Cloud, our customers get answers in seconds, questions which would previously have taken weeks to answer.
Smart Insights is the missing link between touchpoint based data silos such as web analytics or call center systems, customer data warehouses and millions of real-time interactions with consumers every day. So now you can get the value out of the data, both historic and real-time.
Automate your operational marketing tasks including RFM, trend analysis and churn analysis. Instant dashboards turn insight into actionable segments that drive campaigns.
See how your brand rates.
Using patented algorithms you can listen to the crowd to benchmark your brand against your competitors. Tune in to market trends and your customers' voice, in 36 languages.
Behavior patterns and signals create buying moments that stand-alone segmentation cannot match. Use these for internal analysis or for triggered campaigns.
Nearly four in every five marketers* stated turning data into insights and insights into actionable segments as either ‘very’ or ‘considerably’ important for the success of their campaigns. With 90% of the world’s data having been created in the last two years, our customers ride the big data wave using Smart Insights and get immediate access to everything that’s of use for their commercial programs.
*SmartFocus and Econsultancy, 2015
Get to know your customers:
• Who are they? Segment your audience by age, gender, location…
• What do they buy? Analyze spending patterns
• When do they shop? and how often?
• Where do they spend their time? Match products with places
• Why you? Find out what keeps them coming back
SmartFocus makes it easy to integrate our digital marketing solutions with your existing technology ecosystem. Our built-in connectors provide sales and marketing professionals with the ability to seamlessly integrate their ecommerce and CRM platforms with the SmartFocus platform. We also provide integrations with leading ERP, web analytics, CRM and ecommerce applications. Our application programming interfaces (APIs) enable connectivity with virtually any data source allowing you to use your own bespoke technology. We provide the quick and easy way to boost your digital marketing.
See The Message Cloud in action using your own data.