News Awards News – Commendation in The Drum Digital Trading Awards USA 2016

Another great external recognition for SmartFocus, this time a Commendation from The Drum Digital Trading Awards USA 2016 Most Effective Use of Data Award, for our work with The Entertainer:

Helping The Entertainer send smarter emails and smash revenue results through real-time personalization data

This was The Drum’s first US awards program - The Digital Trading Awards USA. Not only was it The Drum’s first USA awards but it is the first and only awards in the USA to solely focus on rewarding this industry.

The Entertainer is the UKs largest high street toy retailer, and required a world-class digital marketing platform that could let them personalize, segment and achieve a single view of their customers. They needed to interrogate their customer data from across all online channels, to understand who their customers are, how often they shop with them, what kind of products they liked and their lifetime value.

They have achieved an astounding 3x increase in email revenue as a result. Watch their Head of Online describe how this happened.

To find out more about we can enable your brand to massively increase its revenue, get in touch with us today.

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