News NRF Retail’s BIG Show 2017 review – The Entertainer and SmartFocus

SmartFocus joined 35,000 global retailers and industry leaders last week in New York at the NRF Retail's BIG Show. It was a fantastic event where we were able to fully demonstrate our industry-leading marketing technology in our Smart Center. Along with long-term clients The Entertainer, we ran a revealing session ‘Context. Content. Crowds: The Power Triangle of Modern Real-Time Marketing’.

The Entertainer Amplifies its Single Customer View

RIS (Retail Info Systems News) interviewed Rob Wood, Head of Online, from The Entertainer in The Entertainer Amplifies its Single Customer View. The article reveals how one of Europe’s largest toy retailers achieved a single customer view and are seeing massive increases in their results. The retailer have seen a 3x increase in email revenue and a 97% rise in YOY sales to date, just 18 months after it chose SmartFocus’ digital marketing platform The Message Cloud.

Digital marketing boosts The Entertainer

Retail Technology covered The Entertainer’s successes with SmartFocus in Digital marketing boosts The Entertainer. In the article, Rob Wood reveals how The Message Cloud has given The Entertainer the power to send unique and personalized messages, triggered by the customer and powered by split-second live data.

Retail TouchPoints will be featuring a case study and video interview with The Entertainer shortly.

Recent coverage of The Entertainer, outlining our work and successes with the retailer, include:

The Entertainer: Christmas Every Day - Mobile Marketing

Email Marketing: How a U.K. toy company used behavioral marketing to triple email revenue and increase returning shoppers by 60% - Marketing Sherpa

How One Retailer Has Tripled Email Revenue Through Targeted Segments And eReceipts - Media Post

Q&A: The Entertainer on growing email and multichannel revenues - ClickZ

With The Message Cloud our clients have achieved:

  • x3 increase in email revenue
  • 36% increase in new sales
  • 61% increase in conversion rates
  • 80% increase in CTR from behavioral segments used in email personalization
  • 29% increase in sales from website product recommendations
  • 25% increase in conversions from abandoned basket emails

Join our client success stories - contact us to learn how to improve conversions, increase order values and smash your marketing ROI.


Topic Retail Marketing