News SmartFocus Supports Graduate Fashion Week

SmartFocus to showcase the story of Graduate Fashion Week through The Message Cloud, increasing awareness and engagement across global design talent and industry.

London, May 17, 2017SmartFocus, global leaders in digital marketing, becomes a key supporter of Graduate Fashion Week

SmartFocus will provide Graduate Fashion Week with its cutting edge Message Cloud marketing platform, revolutionising marketing across multiple channels and supporting the great work the charity does engaging the best of design talent from across the world.

Martyn Roberts, Creative & Managing Director from Graduate Fashion Week, says: ”As #GFW17 draws near we are pleased to announce that our Digital Marketing Partner, SmartFocus, will be providing us with the digital platform to help showcase Graduate Fashion Week. They have also generously sponsored our Catwalk Hall that will host up to 800 people.”

Throughout Graduate Fashion Week, SmartFocus will be telling the event’s story through digital display and promoting digital marketing best practices; while displaying curated user-generated content and on digital signage around the event.

Sarah Taylor, SmartFocus’ CMO, says: ”We are delighted to be part of Graduate Fashion Week. This is a hugely important investment in the future of our industry and is something we take very seriously. All of us at SmartFocus look forward to developing the charity’s ambition to grow their audience and engagement.

Graduate Fashion Week 2017 takes place from the 4th-7th June at the Old Truman Brewery in East London. The event will feature exhibitions and catwalk presentations from international univeristies including University of East London, University of Salford, Istituto Marangoni, Kingston University, Manchester School of Art and Edinburgh College of Art, among others. This year’s event culminates in the globally prestigious Graduate Fashion Week Gala Awards Show on Wednesday 7th June at 7pm.

Graduate Fashion Week is a charity organisation founded in 1991 to unify both UK and International universities and create a stronghold for the creative industries. Showcasing the work of over 1,000 of the very best students and graduates from the most influential and inspiring universities around the world, Graduate Fashion Week represents the future of creative design talent.

Topic digital