Webinar An innovative approach to addressing the modern commercial society
The Modern Marketing Hatrick - Context, Content and Crowds. Which one do you struggle with?
Is it understanding the why and when of consumer behaviour? How to utilize amplified content? Or how to generate demand or find reach through the noise?
In this webinar hosted by Internet Retailing, SmartFocus Chief Marketing Officer, Sarah Taylor runs through how marketers should understand each element of the modern marketing hatrick to be able to cater for the new modern commercial society. Sarah also touches upon how social advertising is a new key environment that can nicely compliment your Omni-channel marketing. By delivering each element of the modern marketing hatrick you can deliver real, measurable benefits to your overall integrated strategy. Sarah is also joined by Rob Wood, Head of Online at The Entertainer, one of Europe's largest toy retailers, who will provide valuable real-life context to modern marketing hatrick approach.
In this webinar you’ll learn:
- The key to successful omni-channel marketing with the modern marketing hat trick – context, content and crowds
- The importance of social in your omni-channel marketing to find brand new customers that look like your most profitable ones
- How The Entertainer achieved an increase in online sales by 50%, mobile sales by 120%, a 60% increase in returning customers and a 33% increase in conversion rates, from a personalised approach to omni-channel marketing